What ongoing process involves monitoring data accuracy and reliability?

The ongoing process that specifically involves monitoring data accuracy and reliability is data quality management. This practice encompasses various activities aimed at ensuring that data is accurate, complete, consistent, and trustworthy throughout its lifecycle. Data quality management requires continuous assessment and improvement of data quality metrics, which means organizations actively track and address any discrepancies or quality issues as they arise. This proactive approach helps maintain the integrity of data and supports effective decision-making.

In contrast, data science involves analyzing and interpreting complex data to derive insights, but it does not inherently focus on the monitoring of data quality. Data multiplication is not a recognized process in the context of data management; rather, it may refer to the replication or scaling of datasets, which does not address quality monitoring. Data preparation refers to the steps taken to clean and organize data for analysis, which is important but typically occurs as a pre-processing stage rather than as an ongoing monitoring effort. Thus, data quality management is the most appropriate choice for the ongoing process that emphasizes the accuracy and reliability of data.