What is the term for the use of technology to customize products or content based on user behavior?

The correct term for the use of technology to customize products or content based on user behavior is personalization. This concept involves analyzing user data and behaviors to tailor experiences, recommendations, and offerings specifically to individual users. By leveraging insights from user interactions, organizations can enhance customer satisfaction, engagement, and ultimately drive conversions.

Personalization goes beyond simple demographics, dynamically adapting to each user’s unique preferences, interests, and actions. This can include personalized product recommendations on e-commerce platforms, customized content feeds in social media, and targeted advertising, all designed to improve the relevance of what users see and interact with.

In contrast, direct marketing typically involves reaching out to consumers with specific offers but does not inherently involve customization based on behavior. Segmentation refers to dividing a broader audience into smaller, distinct groups based on shared characteristics, while standardization is the process of making products or services uniform across the board without customization. These terms illustrate different approaches to addressing market needs, but none capture the essence of tailoring experiences based on user behavior as effectively as personalization does.